Job Description

About Liferay

Liferay is a uniquely profitable B2B enterprise software company with 1,000+ fiery-eyed employees all across Europe, the Americas, the Middle East, Asia, and Africa. As a renowned provider of enterprise open source technologies, we have been recognized by Gartner for empowering businesses around the world to solve complex digital challenges.  Liferay’s all-in-one platform unites Liferay DXP with our cloud platform capabilities, built-in analytics, and commerce functionality, reducing time to market and accelerating innovation. Our customer roster includes global companies such as Airbus, US Bank, Honda, and Desjardins.

But we don’t just make awesome software, we are also fueled by a greater-than-profit vision. By building a vibrant business, making technology useful, and investing in communities, we make it possible for people to reach their full potential to serve others. This commitment extends beyond our product; Liferay donates 10% of our profits to charities around the world. Oh, we’re also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run!

About You and this Role

As a key member of the North American Field Marketing team, you will play a vital role in executing a comprehensive, partner-first marketing strategy. Your focus will be on driving demand and building brand awareness for Liferay, both directly and through strong collaboration with partners, to support the sales pipeline in North America. You will be able to contribute to regional sales growth while gaining the opportunity to advance your career within a high-growth, international, and open-source company.

We are seeking a marketing specialist with 2-4 years experience, preferably in a tech company. The ideal candidate will be highly motivated, a self-starter, eager to learn and grow, and capable of working independently. 

 

Key Objectives & Responsibilities

• Support direct business goals by planning executing all field events, including conferences, regional seminars, webinars, and joint partner events.

• Seek new opportunities to generate demand through third-party vendors.

• Develop initiatives that resonate with the target audience, ensuring target account engagement and pipeline generation.

• Work closely with our NA Partner Marketing Manager, identifying opportunities and driving partner marketing activities in order to help our partner ecosystem to generate demand.

• Work closely with the Corporate Demand Generation team, primarily the Strategic Campaigns and Digital (SEM & SEO) Marketing Specialists.

• Design, plan, and launch industry campaigns that will drive awareness.

• Track, measure, and report on the performance of field marketing campaigns and suggest improvements.

• Analyze market/industry trends to identify opportunities and advise marketing strategies based on best practices.

• Collaborate with other Liferay marketing teams across the globe to exchange ideas and best practices.

• Support the execution of Customer events as needed.

• Assist with the broader field marketing team initiatives as needed.

 

Required Qualifications

• Degree in Marketing or Business, or comparable education/experience

• 2/4 years experience in Field Marketing/Channel Marketing (within IT industry a plus)

• Experience in managing end-to-end events programs.

• Excellent written and verbal communication skills

• Ability to handle multiple projects with tight deadlines

• Experience managing 3rd party providers  

• Familiarity and experience with reporting tools and methodologies. 

• Ability to work within a global organization, collaborating across different cultures, time zones and geographies.

 

Soft Skills

• Self-starter, quick learner, self-motivated, proactive beyond your duty

• Are organized with a proven ability to manage tasks and schedules

• Can think analytically and use a data-driven approach

• Possess a strong work ethic/motivation

• Fosters a culture of cooperation and collaboration

• Communicate effectively 

• Curious, passionate, and accountable

What We Offer

• Salary package w/ competitive benefits according to qualifications and experience

• Opportunities to take responsibility, grow professionally, and Stay Nerdy

• A positive and collaborative work culture

• Check out what employees say about us on Glassdoor 

• Working at a leading open-source company

Equal Opportunities Employer - Statement

Liferay is committed to the equal treatment of all candidates, customers and employees and to fostering a culture of dignity at work. Our operating procedure provides for equal opportunities in recruitment and employment with the aim to eliminate discrimination against any job applicant or employee on the basis of race, age, sexual orientation, gender, religion or beliefs, marital or civil partnerships status, family or dependency status, disability, pregnancy and maternity or membership of a traveling community.

 

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