Job Description
This Marketing Specialist Position:
1. You MUST BE BILINGUAL IN SPANISH/ENGLISH
2. MUST HAVE PREVIOUSLY WORKED IN THE MEDICAL DEVICE INDUSTRY
The Marketing Programs Specialist will focus on managing industry tradeshow participation; driving attendance to sponsored activities, workshops and meetings from start-to-finish and develop collateral to support product positioning and brand awareness through online and offline channels. The ideal candidate will work closely with the marketing leadership team to identify key activities while delivering measurable business value.
Must enjoy working in a collaborative environment while interfacing regularly with global colleagues and field representatives. You will be a key marketing team member and individual contributor so if you believe you're a good fit and have the experience required to succeed, we'd love to hear from you.
Responsibilities
Identify key opportunities and drive engagement through participation in high-impact industry tradeshows, virtual events, webinars and other relevant activities
Develop materials, presentations and other marketing materials for launches, campaigns, email programs, product support, sales meetings, tradeshows and events.
Strategizing and implementing campaigns leveraging both traditional (collateral, print, direct mail, etc.) and digital (digital advertising, websites, email, etc.) marketing tactics.
Responsible for media plan, editorial calendar and internal and external communications as related to area of responsibility.
Collaborate with US & LatAm Marketing team to help shape overarching marketing strategies, websites, e-marketing tools, and other digital marketing tactics.
Collaborate on developing plans to leverage product promotions to help generate leads at key shows and events. Manage external partners to develop and monitor tactics to ensure that programs run smoothly, on-schedule, and within project scope.
Continuously monitor program success and ROI analytics and reporting. Includes sales objectives, budget, advertising & promotion requirements.
Assess the state of current materials - revise existing literature as appropriate, archive outdated versions, and leverage digital whenever possible.
Create and manage campaigns and lead tracking in Salesforce
Requirements:
BA/BS degree in Advertising, Marketing, Public Relations, Communications or related field.
Experience in data analytics and creating dashboards, preferred.
Highly creative and strategic in identifying target audiences and devising campaigns that engage, inform and motivate.
Organized with the ability to thrive in a fast-paced environment, deadline-driven, and good at managing projects/workflows.
Healthcare/medical device experience - a major plus
Ability to travel - attend and participate in all relevant tradeshows
Able to communicate fluently in Spanish on technical medical topics
At least 2 years of experience in medical device marketing
At least 2-3 years of experience with an understanding of Marketing Events & Marketing Communication.
Solid computer skills, including MS Office, marketing software (SalesForce, HubSpot or comparable email solution) and applications (Web analytics, Google Adwords etc.)
Experience in campaign architecture, design and execution, preferred.
Equal Opportunity Employer / Disabled / Protected Veterans
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The pay transparency policy is available here:
For temporary assignments lasting 13 weeks or longer, AppleOne is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.
We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.
AppleOne participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program.
We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Additional Skills
(none specified)
Job Tags
Temporary work,