Job Description

Collinson Group is a global leader in driving loyalty and engagement for many of the world’s largest companies. Predominantly through the provision of travel related benefits within a market leading digital travel ecosystem. The group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Loyalty, Lifestyle Benefits and Insurance.

The group provides unrivalled insight and expertise around affluent consumers and frequent travellers, creating and delivering products and services now accessible to over 400m end consumers.

We have more than 25 years’ experience, with 28 global locations, servicing over 800 clients in 170 countries, employing 1,800 people.

We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include: Visa, Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.

Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition, the success of our business is delivered through the diverse and talented team of over 1,800 colleagues globally.

What does a  Marketing Analyst, B2B Client  Do:

The   Marketing Analyst, B2B Client  will support and coordinate Client Marketing efforts for the Americas to drive Collinson awareness as well as enable the Commercial team to grow current accounts and expand new portfolio of products and services. Reporting to the Senior Marketing Manager B2B in Miami, Florida this person will also work closely with the Plano Team and the UK Marketing Team and Regional Account Managers.

What You'll Do:

• Work with the Senior Marketing Manager and Commercial Team to build relationships with key clients, payment networks, issuers, and new clients to strengthen the business ecosystem.

• Develop a strong understanding of Collinson’s offerings and B2B target segments. Use this insight to shape compelling messaging and calls to action that enhance brand awareness and client preference

• In coordination with the global and regional marketing teams, develop regional content and localize global campaigns to educate and increase client engagement, driving portfolio growth.

• Work with internal and external creative resources to create and execute multichannel marketing communications, including sales decks, collateral materials, and toolkits.

• Support Account-Based Marketing (ABM) programs to strengthen current accounts and expand the portfolio of products and services.

• Understand market trends and the competitive landscape, with focus on the US, Canada, Mexico, Brazil, Colombia & Perú, to develop internal recommendations.

What You'll Need:

• Bachelor’s degree in business, marketing, communications, or related field
• 4+ years of marketing experience, ideally in B2B environments within the travel or financial services industries.
• Creativity, passion, and a strong desire to learn about the industry and company.
• Experience with Salesforce CRM and account-based marketing (ABM) programs is preferred.
• Knowledge of digital media and performance campaigns is a plus.
• Comfortable interacting directly with customers and senior stakeholders.
• Demonstrated ability to organize, prioritize and accomplish deadlines
• Experience working with cross-functional teams or understanding of cross-team collaboration.
• Strong writing skills
• Fluent, bi-lingual (English and Spanish). Portuguese is a plus.

You can look forward to a competitive salary and benefit plan including but not limited to:

• 100% employer paid medical, dental, life & LTD insurance for employees
• 100% match to your 401k deferrals (limited) with 100% vesting at 6 months
• Supplemental Insurance including STD, additional Life
• Priority Pass Membership
• Global Mentoring Program
• Wellness Programs
• Lifestyle Benefits

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.

We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Act smarter, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

If you need any extra support throughout the interview process, then please email us at ushr@collinsongroup.com

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